Zepp Health (the company behind Amazfit smartwatches) just bought the core assets of Wild.AI, a women-focused fitness and wellness platform.
And if you’re a woman who trains, competes, or simply tries to stay active without burning out, this move could change the game for you.
Here’s the breakdown of what’s happening, why it matters, and what it means for the future of wearable tech.
How to Use Wild.AI on Amazfit Active: Step-by-Step Guide
If you own an Amazfit Active smartwatch, you already have a powerful women’s health tool on your wrist—Wild.AI. This app is made to help women train, recover, and fuel smarter by syncing workouts with their hormonal cycles and life stages.
Here’s a simple step-by-step guide to setting up and using Wild.AI on your Amazfit Active.
Step 1: Find Wild.AI on Your Watch
- Tap on your Amazfit Active.
- Scroll down until you see Wild.AI.
- Tap it.
- You’ll see a welcome screen with a “Let’s Go” button.
👉 This shows the app is ready to set up.
Step 2: Download the Wild.AI Mobile App
- On your watch screen, you’ll see a QR code.
- Scan it with your phone.
- It will take you to the App Store (iOS) or Google Play (Android).
- Download and install the Wild.AI app.
👉 This mobile app is needed to sync your data with the watch.
Step 3: Open the Mobile App
- After installing, open the app on your phone.
- Tap “Join the Tribe” to create an account.
- You can sign up using:
- Apple
- Or your email address
Step 4: Sign In / Create Your Account
- Enter your details (email + password).
- Agree to the terms and privacy policy.
- Tap Sign Up or Log In.
👉 Now your Wild.AI account is ready.
Step 5: Personalize Your Profile
The app will ask for:
- Your birth date
- Your weight & height
- Your life stage (menstrual cycle, perimenopause, menopause, etc.)
👉 These details help the app give personalized health insights.
Step 6: Add Menstrual Cycle Info
- Enter the first day of your last period
- Enter your average cycle length
- Enter your average period length
- Add info about premenstrual discomfort if any
👉 This step is key to syncing Wild.AI with your hormonal patterns.
Step 7: Connect Your Amazfit Active
- On your watch, you’ll see another QR code.
- Open the Wild.AI app on your phone and scan it.
- This pairs your watch with the app.
👉 Now the watch and app share data in real-time.
Step 8: Final Setup & Start Using
- On the phone app, tap “Connect Zepp” to complete the setup.
- Your watch will now show options like:
- Check-In (daily status update)
- Phase insights (e.g., Mid Follicular Phase)
👉 You’re now ready to track, train, fuel, and recover with Wild.AI on Amazfit Active.
Why This Matters
Most fitness apps are built on male physiology, but Wild.AI is built for women first. With this integration, Amazfit Active becomes the first smartwatch that gives hormone-aware coaching—helping you:
- Train smarter
- Fuel better
- Recover properly
- Avoid burnout & injury
The Problem: Fitness Tech Has Ignored Women for Too Long
If you’ve ever used a fitness tracker, you’ve probably noticed something: most of the data feels… generic.
Calories, steps, VO₂ max, recovery time—all useful, sure. But here’s the kicker: these metrics are usually based on male physiology. That means women often get incomplete or even misleading insights.
Example: training plans that push “go harder today” when your body is screaming for recovery because of hormonal changes.
That gap is what Wild.AI set out to fix.
What Is Wild.AI, Anyway?
Wild.AI isn’t your typical workout app. It’s built on one simple idea: women’s bodies aren’t the same every single day. Hormones shift, energy changes, recovery needs adjust—and all of that matters if you want to perform your best.
The app takes those shifts seriously. It helps women:
- Track symptoms and hormonal changes day by day.
- Train smarter, aligning workouts with cycle phases.
- Fuel with nutrition strategies that actually match energy levels.
- Recover in ways that prevent injury and burnout.
Whether you’re dealing with monthly cycles, navigating perimenopause, or powering through menopause, Wild.AI has insights tailored for you.
And the science? It’s not fluff. The platform is backed by 450+ research papers and designed by people who actually understand physiology—not just app developers chasing trends.
Why Zepp Health Snapped It Up
So why did Zepp Health decide to buy Wild.AI? A few reasons jump out:
- Half the Market Was Being Ignored – Women make up almost half of the fitness market. Yet most wearables aren’t built with them in mind. That’s a massive opportunity.
- Science Wins – Wild.AI isn’t about pink-colored “women’s fitness.” It’s about actual, hormone-informed coaching. That makes it credible.
- Perfect Fit for Amazfit – Amazfit has been killing it with feature-packed watches at affordable prices. Adding Wild.AI is like upgrading the brain behind the hardware.
- It’s Not Their First Dance – The two already worked together, launching a Wild.AI mini-app on Amazfit’s Active 2 smartwatch. Clearly, the chemistry was there.
Basically, instead of building their own women’s wellness platform from scratch, Zepp Health decided to bring in the experts. Smart move.
What This Means for You (If You’re a Wild.AI or Amazfit User)
Let’s cut to the chase: how does this actually affect your workouts and daily life?
Here’s what we know:
- Wild.AI App Isn’t Going Anywhere – If you already use it on iOS or Android, relax. It’s here to stay.
- More Wearable Support – Wild.AI will continue to work with Apple Watch, Garmin, and of course, Amazfit devices.
- Deeper Amazfit Integration – This is where it gets exciting. If you own an Amazfit watch, expect new Wild.AI features built right in. Think hormone-aware training tips popping up on your wrist.
- Global Rollout Starting in the U.S. – Amazfit users in the U.S. will get the first taste of these new features, with other countries to follow.
So whether you’re already team Wild.AI, team Amazfit, or just browsing, things are looking good.
A Quick Look at Wild.AI’s Best Features
To get why this deal is exciting, let’s highlight what Wild.AI actually does well:
- Daily Hormone-Aware Tracking → No more “you’re just tired.” The app connects how you feel with where you are in your cycle.
- Smart Training Adjustments → High energy? Time for a strong session. Low energy? Let’s focus on recovery.
- Nutrition Guidance → Because fueling right on the wrong day is just as bad as under-fueling.
- Injury Risk Reduction → By syncing training with physiology, you avoid the overtraining trap.
- Reports & Trends → Monthly insights so you can see the big picture, not just daily blips.
In short: Wild.AI doesn’t just track. It coaches.
Why This Deal Feels Different
There’s a reason this acquisition is getting attention—it’s not just another tech merger. It’s symbolic.
For years, women in sports have been told to “adapt” to systems built for men. Now, platforms like Wild.AI are flipping that script, saying: your body isn’t an afterthought, it’s the blueprint.
Zepp Health isn’t just buying a company—it’s betting on a future where women get tools designed with them in mind from day one.
A Word from the People Behind It
Sometimes corporate statements are just buzzwords, but these ones hit differently:
Scott Shepley, Head of Global Marketing at Amazfit:
“Rather than reinventing the wheel, we saw an opportunity to make it run smoother and faster by integrating Wild.AI’s capabilities.”
Hélène Guillaume, Founder of Wild.AI:
“Wild.AI was built for women first—not as an afterthought. Partnering with Zepp Health allows us to bring that mission to millions more.”
That “women first” line? That’s the whole point.
What This Could Mean for the Industry
This isn’t happening in a vacuum. Competitors like Apple, Garmin, and Fitbit all have women’s health tracking features—but they’re often limited to period reminders and basic cycle logs.
Wild.AI takes it ten steps further with performance-driven insights. If Amazfit nails the integration, it could set a new standard for wearables.
And you can bet competitors will notice. More pressure = better features for women across all platforms. That’s a win for everyone.
Quick Background: Who Are Zepp Health and Amazfit?
In case you’re not familiar:
- Amazfit – Known for stylish, affordable smartwatches with great battery life. Big global reach (90+ countries) and design awards to boot.
- Zepp Health – The parent company powering Amazfit with its health-focused platform, AI, and software.
Together, they’ve built a solid reputation as a disruptor in the wearable market. Adding Wild.AI to the mix makes them even harder to ignore.
Why Hormones in Training Aren’t Just “Extra Info”
Here’s the science made simple:
- During your period → Your body might prefer lower-intensity, recovery-based workouts.
- Follicular phase → Strength and energy can peak. Time to push harder.
- Luteal phase → Watch out for higher injury risk; hydration and nutrition matter more here.
- Menopause and perimenopause → Training needs to adapt for bone health, recovery, and energy shifts.
Ignoring these factors isn’t just leaving performance gains on the table—it’s risking injury. That’s why hormone-aware tools matter.
What We Can Expect from Amazfit in the Future
Here’s my prediction for what’s coming down the line:
- Smarter Menstrual Tracking → More than just reminders. Think insights on strength, sleep, and recovery.
- On-Wrist Coaching → Imagine your watch saying, “Today’s a great day for strength training—your recovery score and hormone phase are aligned.”
- Cycle-Based Nutrition Reminders → Tips on hydration, carb intake, or recovery meals.
- Personalized Dashboards → Combining Wild.AI’s insights with Zepp’s existing health data.
If they do it right, Amazfit won’t just compete with Garmin and Apple—it’ll outshine them in women’s health features.
Final Thoughts: Why This Deal Actually Matters
Let’s wrap this up.
This acquisition isn’t just about one company buying another—it’s about addressing a blind spot in the fitness industry.
Wild.AI has been saying, “Women deserve tools built for them,” and now Zepp Health is giving that message a bigger stage.
For Amazfit users, this means more personalized, hormone-informed training right on your wrist. For the industry, it’s a wake-up call. And for women everywhere, it’s about time.
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