Amazfit isn’t sitting in a lab guessing what athletes want—they’re out on the trails with them.
Their newest move proves it: partnering with two incredible runners, Ruth Croft from New Zealand and Rosa Lara Feliu from Spain, to help shape their next wave of sports watches.
And this isn’t one of those “slap a logo on a shirt” deals. Ruth and Rosa are giving real feedback, testing gear in brutal race conditions, and helping Amazfit fine-tune features so the watches perform where it counts—on race day.
Ruth Croft: The Veteran Who Knows What Works
Ruth is a trail running legend. She’s won the Golden Trail World Series, Mont Blanc Marathon, Les Templiers, and Western States 100, and in 2024, she placed second at the UTMB Mont-Blanc—on her very first try.
She’s also worked with sports tech before, so she knows exactly where brands get it right (and where they fall short). For her, it’s all about accuracy, smart features, and a design that doesn’t get in your way mid-run.
Rosa Lara Feliu: The Rising Star with Big Wins
Rosa is one of Spain’s most promising mountain runners. She’s already claimed victory at Val d’Aran by UTMB and scored podium spots at Zegama-Aizkorri and the Marathon du Mont-Blanc.
She brings fresh energy and a sharp racing mind—perfect for pushing Amazfit’s gear to the next level.
Putting the Tech to the Test
Both will be running with Amazfit’s T-Rex 3—a beast of a GPS watch built for extreme adventures—and the Helio Strap, which tracks heart rate with pro-level accuracy.
Together, they’ll get data like vertical gain, recovery time, and pace in real time—exactly what’s needed for long, punishing trail runs.
Why This Matters
With Ruth’s global reputation and Rosa’s growing European influence, Amazfit isn’t just making watches for runners—they’re making them with runners.
That’s the difference between gear that looks good on paper and gear that helps you crush your goals.
💡 Bottom line: If you’re a runner who cares about performance and passion, this is a partnership worth keeping an eye on.
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